Setting Goals for Real Estate Investment Success

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Goals are the key to success in real estate investment. You need to know your goals so that you can set a plan in motion to achieve them. Without goals, you can get lost and lose focus. Using a goal-based strategy will lead to a successful outcome.

Outline Your Goals

Your goal is the key to your success. It’s a known fact that people are more focused and work harder when they know what they are trying to achieve. Don’t limit yourself. How much money do you want to make each month? Is your goal to make income or is it to build your overall wealth? You need to answer these questions so that your plan will come into focus.

People often make the mistake of underestimating what they really want. It is beneficial to set your goal higher than what you need and if you meet that goal, raise it again. Successful investors reach for the stars and they keep raising the bar to see how far they can go. Determine exactly what you want to get out of this journey with specific yet realistic goals.

Determine What Properties Will Help You Achieve Your Goals

Once you know your goals, you need to determine how to get there. There are many different options for real estate investing and the one that is best for you will be based on your specific goals. For example, if your goal is to generate monthly income, you will look at income-producing properties to get you there. If your goal is long-term growth of wealth, you might look at investments that you turn over for a profit.

There are many factors to consider in real estate investing from the type of properties to the number of properties to the specific details about properties including square footage, neighborhoods, and floor plans. You will have an easier time meeting your goals if you know how you plan to invest to make it happen.

Build Contacts

You need to meet and learn from as many people as possible to reach your goals. From investors to realtors to contractors, these people have valuable advice to offer based on their own successes, failures, and experiences. Build your contact list and learn as much as you can.

from Thomas Scott Edwards | Real Estate

Customer Experience Strategies for Small Businesses

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You need to make sure that you’re paying attention to the overall customer experience. Customer experience (CX) is often going to play the most important role in how your customers see your business. Having a solid CX strategy will put your business in a better position. Take a look at the following strategies that are worth considering.

Improving CX with Online Content

Online content can be used to improve your CX. Many customers look things up online before they decide to make purchases. If you have content on your website that will be useful to your customers, then you can improve the way that your customers view your business. Try to make your website more useful by providing customers with informative content that will also be very engaging.

Connect with Customers on an Emotional Level

Connecting with customers on an emotional level will be helpful as well. Personalizing your interactions with customers can help to give a human touch that will make things real. This is easier for small businesses to pull off than it is for larger companies. A personalized email or a special thank-you note to a customer can help to turn him or her into a loyal customer who will do business with you for a long time.

Use Analysis Tools

Using analysis tools will help you to learn more about what customers want. If you want to provide the best CX possible, then you need to use data to your advantage. You can tailor your experience online and in your physical storefronts to meet the needs of your customers. It can also be helpful to get direct feedback from customers via surveys or social media responses.

Let Customers Send You Ideas

Some small businesses have found success by involving customers in the CX process. Letting customers send you ideas for how you could improve or certain types of products that would be interesting could be a good idea. Customers who feel involved with your business will be substantially more engaged. Depending on what type of business you’re running, this idea will either be practical or impossible.

from Thomas Scott Edwards | Business

How to Identify a Viable Investing Market

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Most real estate investors want to make investments that will maximize their return and provide tax advantages without a lot of risk. One of the best ways to achieve this goal is by investing in income-generating properties.

Benefits of Properties That Generate Income

When you purchase a property that is already generating an income, you have a built-in safety net. You are spending money on the investment but you can start earning money right away. This makes it a much safer investment than those where you have to wait until the sale to see a return.

You can research the property to see how well it has done before you invest so you will know how stable the return is. This makes it a low-risk investment if you do your research.

In addition, these properties come with tax benefits that provide deductions for depreciation, repairs, and interest payments. You can also receive a deduction of 20 percent on income, thanks to the Tax Cuts and Jobs Act of 2017. With the built-in income, the low risk, and the tax benefits, these properties are great investments for many people.

Property Value and Property Class

No matter which property class you choose to invest in, the benefits remain the same. It is best to stay with the type of property that you have experience in whether that is commercial, single-family homes, or an apartment building. The risk factors vary between property classes but the benefits remain the same.

There are several ways to determine property value with this type of investment. One type is the fair market value, which is based on capitalizing the net operating income. This gives the investor control over what the property is worth because it can change by cutting expenses, making improvements, raising rent, or any number of other factors.


Location is always a key factor in determining how well your income-producing property will do. A market that is experiencing growth will be a better investment than one that is stagnant or has falling prices. Always choose properties in a growth market.

from Thomas Scott Edwards | Real Estate

How to Get Started with Email Marketing

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It is hardly a hot take or the toast of the marketing industry to suggest that email campaigns can be used to get the message out about your company. They have been used for that purpose for decades now. With the rise of social media, email campaigns have been overshadowed of late but they nevertheless remain a critical tool for keeping customers informed and engaged.

While they may be old techniques, these tips for increasing engagement via email campaigns remain as effective as ever.

Calls to Action

First and foremost, it is vital that most general emails and especially those sent out to highlight a specific target audience contain calls to action. While a conversational tone may be useful for establishing a rapport with a base, unless they are actually moved to do something, the emails will be in vain.

Calls to action should be clear and succinct, in the subject line or opening lines of the email, and compelling without coming across as too “demanding” or “pushy.”

Keep and Collect Data

Simply shooting out emails into the void is an inefficient way of running email campaigns. Rather, they should be targeted with generalized emails reaching a mass audience and more particularized messages being sent to those who have engaged before. The latter group’s track record may suggest that they are more likely to engage again or else may be interested in new products that are similar to ones they have previously purchased. In order to make such calculations, however, it is vital to keep and collect data on past engagement.

Change up the Messaging

Simply sending out the same old emails time and again is a fast way to get them deleted or labeled as spam and filtered out by recipients. Instead, it is vital that email messages remain fresh. Calls to action and the body of the text should be changed regularly. In addition, new images, products, services, and events should be regularly worked into the messages.

While they may be old, these classic tips for improving email engagement are as important and effective as ever.

from Thomas Scott Edwards | Business

Financial Mistakes That Solopreneurs Make When Starting Out

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Taking the jump and going into business for yourself can be exciting but there are also risks involved. You want to be able to do your best to avoid financial mistakes so that you can have the best shot at success. Take a look at the following common financial mistakes that solopreneurs make when starting out. Having knowledge of the mistakes ahead of time might help you to avoid various pitfalls.

Not Keeping Track of Expenses Properly

If you aren’t keeping track of your expenses properly, then you could get yourself into some real trouble. Having no clue where your money is going each month will put you in a bad position. You need to have the data in front of you to help inform your decisions. It might seem to be a pain but it’s definitely a good idea to track your expenses meticulously.

Not Setting up an Invoicing System

You need to have a system for receiving payments in place for your business. If you don’t have a good invoicing system, then you might not be getting paid on time. This could lead to issues where you might not have enough money to keep financing your operations. Establish a plan for how you’re going to get paid and then create an invoicing system that works for you.

Taking on Unnecessary Costs

Taking on unnecessary costs could put you in a bad position as well. For example, you could decide to rent out an office space where you can work. If you can reliably work from home, then you would be better off and you’d avoid wasting money on an unnecessary monthly expense. Consider what you’re spending your money on and only make purchases that are necessary for your business success.

Not Making Personal Changes

You’re likely going to have to make personal changes to adjust to the challenges of being a solopreneur. You won’t be receiving a steady paycheck any longer and it’s going to mean less money coming in at first. Your business might become a huge success down the line but failing to make personal changes to your spending habits could put you in a tough spot. Be mindful of your personal spending and try to save as much as possible to weather the difficult days of getting your business up and running.

from Thomas Scott Edwards | Business

Common Real Estate Investing Mistakes

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Whether you are purchasing a home to live in or trying to earn extra money, real estate is an investment. It has the potential to increase in value but you have to be smart in how you approach it. You need to learn about the market and understand where your property’s value lies. The key to this is planning and educating yourself.

Procrastination and a Lack of Planning

One mistake that many people make is not taking action. Many people focus on what might go wrong instead of figuring out how to make it go right. If you don’t take the initial step of buying a property, nothing else will matter because the opportunities will not exist.

For those who are ready to jump in, not planning can be the culprit. While it is necessary to take action to become a real estate investor, don’t go into it blind. Learn as much as you can about real estate investing and make a plan that includes your goals, how you will finance it, and what kind of investor you want to be.

Relying on Emotion

In any business, you need to take the emotion out of it and use planning and logic. Often, people enter real estate blindly trusting everyone. You need to work with people to be successful but be thoughtful and analyze the information that people give you. Consider their potential motives and focus on people who are worthy of your trust.

In addition, you don’t want to become emotionally connected to your investment. Falling in love with a property doesn’t necessarily mean that it is widely marketable. Use the data that is available and base your decisions on current trends in the market. Listen to your instincts but back them up with solid data-driven research.

Don’t Overspend on Improvements

Make sure that you analyze how much value improvements will add to your property and then stay on or under budget. Research is critical here. Certain improvements may be fantastic but if research shows that the value increase is minimal, stay away from them and focus on what will increase your profits.

from Thomas Scott Edwards | Real Estate

Things to Know Before Starting a Business

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Starting a business has the potential to be a thrill of a lifetime. It can be fantastic to see your ideas become reality. Even so, it isn’t going to be an easy process to get things off the ground. If you go into this situation without being fully prepared, then you’re going to have a tough time.

Take a look at the following things to know before starting a business. They should help you to understand a bit more about what you’re getting into. Your new business venture is going to be difficult to get underway but it is possible to find great success. You just have to be ready to work hard while understanding that it won’t be easy.

You’ll Need to Grow as a Person

You’ll need to grow as a person if you’re going to find success as an entrepreneur. Running a business can be very challenging and you’re going to need to make sure that you’re trying to be the best version of yourself to give your business the best shot. There will be setbacks along the way and you can’t give up when things don’t go as planned. Trying to become a resilient individual and understanding how to think flexibly will help you as a new business owner.

Facing Problems with Courage

Problems will be unavoidable as a business owner. You’ll find that things will go wrong and you’ll wind up facing various challenges. You have to be brave enough to face challenges head-on while also thinking of unique solutions that could lead to success. If you make mistakes a business owner, then you have to try your best to learn from them while continuing to move forward.

Hire the Right People

Hiring the right people will have the potential to make or break your business. If you hire someone who is wrong for the job, then it could wind up causing a series of mistakes. Pay attention to the hiring process and work to train your employees properly so that things will go smoothly. It’s also important to cultivate strong relationships with partners, suppliers, and vendors.

from Thomas Scott Edwards | Business

Questions to Answer Before Investing in Real Estate

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There is a great deal of opportunity in real estate investing but it is important that you plan ahead so that it can be a positive and profitable experience. There are many different ways to invest and you need to define your plan so that you can be successful.

What Kind of Investor Do You Want to Be?

There are different ways of investing in real estate, all of which can lead to the same goal of making money. However, you need to decide how you will go about investing. Do you want to be an active investor and have your investment become a part of your life through managing tenants and your properties, or would you prefer to be a passive investor where you are free to remain in your current job? Your answer will help to point you in the direction of the opportunities that are best for the type of investing that you want to do.

How Much Liquidity Will You Need?

You need to go into real estate investing with a solid idea of how long you can afford to have your money tied up in the investment. Are you borrowing money that needs to be paid back in a particular period of time? Are you using emergency savings that you will need to access if a crisis occurs? You need to know how important liquidity is so that you can find an investment that is likely to work for your situation.

Where Do Your Investing Interests Lie?

Different people enjoy different aspects of real estate investing. Some people look at a run-down property and have a vision for how they can fix it up and sell it while others see it as a means to the end goal of growing their wealth. You should determine what you want to get out of the experience and then research how you can succeed.

What Tax Benefits Will You Receive?

Tax benefits are important because they can help to reduce your income taxes. Research and learn what tax benefits are available to your type of investment.

from Thomas Scott Edwards | Real Estate

Creating a Real Estate Investing Road Map

When you want to invest in real estate, it may be hard to take the plunge and invest in your first property. Sometimes people feel overwhelmed or unsure; other times, they just aren’t sure how to go about getting started. A real estate investing road map can simplify the process so that it is less intimidating and more definable.

Why Do You Want to Invest?

First, you need to answer this question. What do you want to accomplish? Are you trying to make extra money, or are you looking to make a long-term investment?

How Much Cash Do You Have?

Next, you need to figure out exactly how much cash you have for your investment. It is important to have this information before you go any further.

Look at Available Financing

There are many different ways of borrowing money to invest in real estate. You need to familiarize yourself with all of them so that you can determine which will be best for you and your particular investment. Look at the following:

  • Bank mortgages
  • Mortgage brokers
  • Hard money loans
  • Credit cards
  • Private loans (family or friends)

Research the Market

This is one of the most challenging steps in the real estate investing road map. When you are getting started, you may not know what the market holds. You need to research to learn which locations have the potential to do well. Where do people want to live? Look to see if there are any plans for development going on.

Have Backup Exit Plans

You have already determined your goals in investing in real estate, but you must also make a plan to exit. What if your plan doesn’t work out? What if you can’t sell it in the manner that you expected? Investors and lenders will want to know what your exit plans are, and you should plan them ahead of time.

Make Contacts

You will need to work with local banks, realtors, property managers, contractors, and insurance agents. Make a list and find the team that will be best for you.

from Thomas Scott Edwards | Real Estate

Entrepreneur vs. Solopreneur

You might have heard the term solopreneur being used a bit as of late. Some people get confused about this word and wonder how a solopreneur differs from an entrepreneur. These two terms are very similar and can sometimes be used interchangeably. This doesn’t mean that they’re the same, though.

What Is a Solopreneur?

A solopreneur is loosely defined as someone who starts a business and operates that business by himself or herself. Most solopreneurs out there are the sole forces behind the businesses that they are operating. Sometimes the solopreneur will be a person who makes the business work, and the company wouldn’t even be possible without his or her skills. For example, there could be a solopreneur who does carpentry work for people or one who designs websites professionally.

These solopreneurs can sometimes hire people to work with them, but they won’t be hiring traditional employees. Someone can still be considered a solopreneur if he or she sometimes hires contractors to help out with odd jobs. This basically means that the business owner is the main engine that makes the business run. Solopreneurs might face fewer financial risks due to not having to pay employees regular salaries.

What Is an Entrepreneur?

An entrepreneur is someone who owns his or her own business instead of working for someone else. Of course, that sounds pretty similar to a solopreneur. However, there are a few fundamental differences between solopreneurs and entrepreneurs that will help you to figure things out. Firstly, entrepreneurs will sometimes hire employees and will thus have higher financial risks.

Solopreneurs differ from entrepreneurs in other ways as well. Since solopreneurs work alone, they often only grow their businesses to a certain point. One individual can only handle so much work, after all. They won’t have to worry about advertising or finding customers as an entrepreneur would.

Similar but Different

When looking at the solopreneur vs. entrepreneur situation, it’s easy to see that the two are similar. The differences between the two might not even matter that much to some. Solopreneurs basically do everything by themselves, and they have fewer responsibilities than firm entrepreneurs. Solopreneurs are still entrepreneurs, even if the scale is a little different.

from Thomas Scott Edwards | Business

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